Exceed expectations by providing extras (Plus). Plus symbol (+) is used to combine two things. When we combine two similar things it increases the size or intensity. When we combine two somewhat similar or entirely different things the results can be spectacular.
McDonald = We are in the business of Real Estate. We also sell Burgers.
Singing = Voice + Notes
Observe = Look + Look + Look …..
Listen = Hear + Hear + Hear ……
Query = Speak + Curiosity
Not to mention of Coke Plus (Coke + Scotch) is our favourite drink at social gatherings.
Is this the secret formula of success? How many such things you have experimented with?